Mamee Food Service Social Media

Introduction to Campaign (Challenge)

Mamee is a Malaysian brand that was founded in 1971 in Malacca Malaysia. They are most known for their snack products that have become the staple Malaysian snacks. But, many are not aware of the existence of Mamee Food Service which is a division of Mamee-Double Decker Distribution Sdn. Bhd., with the goal of becoming the leading local culinary expert in the food service industry, serving hotels, restaurants, cafes, manufacturing, caterers, and other businesses.

The Solution

We created monthly content for their Facebook page to increase awareness and to create a presence among social media users especially food business owners as. We created contents ranging from product education, product application (recipe) and promotional content. Once we tested and saw the responses, we found the winning formula and we created more content using the formula by also constantly evolving the content to better fit their consumers.

The Result

The result was positive as the page continues to grow significantly with almost 30% monthly engagement rate maintained.